about the studio
greenie comes from aotearoa.
the story
we started greenie because we genuinely love two things: the feeling of a really well-made piece of clothing, and the quiet power of a strong graphic idea. based in new zealand, we wanted to build a brand that feels honest, premium, and grounded — not loud for the sake of it.
every piece is designed here, then produced with trusted partners overseas who share our standards. we do not claim “made in new zealand” — we claim designed here, with care, by people who care about how things fit, feel, and last.
what we stand for
heavyweight cotton. considered cuts.
01
designed in aotearoa
our roots are here. the graphics, the fits, and the direction all start in new zealand.
02
built to last
we choose heavyweight fabrics and clean construction so pieces soften instead of fall apart.
03
graphic first
clothing is our canvas. every print, type treatment, and motif is deliberate.
04
give back
we plant one tree for every unit sold through our partners at one tree planted.
the bigger picture
we give back to the environment.
clothing should not cost the earth. for every unit sold, we plant one tree through our partners at one tree planted. it is a small, deliberate step toward leaving things better than we found them.
this is just the beginning. collection 001 is live, and we are building greenie slowly — the way good clothing is supposed to be built.